How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
Overcoming gear addiction and finding lightness in creative work. EP #329 - Den Lennie
In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal growth over expensive equipment purchases. Drawing from his experiences and discussions from the VBA Elite Mastermind group, Den provides practical advice and strategies for video business owners.
- Investment Focus: The importance of investing in business growth and personal development instead of accumulating equipment.
- Quality vs. Cost: A comparison of different lighting brands like Aperture and Nanolight, highlighting the balance between cost and quality.
- Business Growth Strategies: Den shares strategies for building a successful video business, including saving profits, investing in marketing, and learning sales techniques.
- Mentorship and Learning: The value of mentorship in business, based on Den's own experience with a mentor and his investment in personal growth.
- Client Case Study: Discussion of a challenging situation with a client, underscoring the importance of risk mitigation and problem-solving in business.
- Exclusive Offers: Announcement of two special offers - a half-price entry to the uplevel program and a sales training program named "Organic Sales Machine."
- Sales Training Program: Details of the sales training program, including LinkedIn optimization, lead generation, quoting for profit, and cash flow management.
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/