How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
Episodes
349 episodes
The Five Must-Follow Marketing Tips for Videographers! EP #350
If a filmmaker creates amazing work but has barely any clients, are they really in business? Grant Jamison breaks down how to turn your talent into a brand that attracts clients! 🎥As a video mentor and filmmaker, Grant shares...
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Season 7
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Episode 350
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45:46
Three steps to get better clients for your Video Business! EP #349
How do you focus on landing the right clients rather than simply chasing moreMany people focus on simply getting clients, but having the right clients can make all the difference. 💡 We explore how identifying who your ideal cli...
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Season 7
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Episode 349
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27:06
Video Business Growth: Overcoming the Freelancer Identity Trap! EP #348
What does it really take to shift from being a freelancer to a business owner? In this episode of The Video Mentors, we break down the mindset changes, tackle the challenges, and explore how finding the right community can ...
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Season 7
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Episode 348
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33:31
Getting out of your own way! EP #347
Mindset matters! The Video Mentors tackle the internal roadblocks that hold business owners back. They break down how filmmakers can move past fear, discomfort, and self-doubt to reach the next level of success. Sharing simple yet powerful stra...
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Season 7
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Episode 347
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28:26
The Power of Niching! EP #346
The Video Mentors dive deep into the world of niching, from targeting specific industries to honing in on geographic areas and stylistic approaches. The conversation unpacks both the benefits and challenges.You'll hear personal journeys...
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Season 7
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Episode 346
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43:10
How to Overcome Procrastination! EP #345
#JFDI! Take action and tackle tasks head-on. In this conversation, The Video Mentors explore practical ways to overcome procrastination, emphasizing the importance of prioritizing tasks, setting clear goals, and celebrating small wins. ...
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Season 7
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Episode 345
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28:41
Meet The Video Mentors! EP #344
Are you tired of going it alone with your video business?In this episode, Den Lennie introduces The Video Mentors and the three established video production businesses that will be sharing their knowledge and experiences.
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Season 7
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Episode 344
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36:34
Something Very Cool is Brewing. EP #343 - Den Lennie
In this episode, Den announces a major shift in the show's direction. After years of providing valuable insights and guidance to video business owners, the podcast is evolving to offer even greater value through a new initiative. This change is...
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Season 6
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Episode 343
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13:07
The Identity Shift Required to Survive The Video Downturn. EP #342 - Den Lennie
In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how...
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Season 6
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Episode 342
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21:48
Time to Take Action. EP #341 - Den Lennie
In this episode, Den shares exciting updates about the VBA program, including new mentors, an enhanced curriculum, and an imminent price increase. Den discusses the importance of taking action to scale your video production business and introdu...
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Season 6
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Episode 341
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13:08
How to Avoid Taxes - Legally! EP #340 - Den Lennie
In this episode, Den shares essential tips for managing finances and maximizing tax benefits as a video business owner. As the end of the financial year approaches, Den provides valuable insights on handling your accounts, utilizing financial t...
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Season 6
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Episode 340
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13:00
I got scammed. EP #339 - Den Lennie
This week, Den shares a personal story of being scammed while buying firewood and the valuable marketing lessons learned from the experience. Discover how this mishap underscores the importance of speed, honesty, and customer-centric responses ...
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Season 6
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Episode 339
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17:04
Procrastination: The curse of the Videographer. EP #338 - Den Lennie
In this episode, we delve into the topic of procrastination and its impact on your business growth. Den shares his personal experiences as a recovering procrastinator and offers valuable strategies to help you shift from a freelancer mindset to...
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Season 6
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Episode 338
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17:05
Mastering the Leap from Freelancer to CEO with Tim Arch! EP #337
In this enlightening episode, Tim Arch shares his evolution from a solo freelancer to the owner of a thriving production company. He delves into the strategies and mindset shifts required to scale his business, manage a team, and maintain a hea...
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Season 6
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Episode 337
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52:15
Meet Delphi, my AI Clone. EP #336 - Den Lennie
In this episode, we delve into a new AI chat box tool embedded on Den's website. This tool is unique as it is trained solely on Den's content, including books and podcasts, to provide personalized answers and enhance user engagement. Den shares...
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Season 6
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Episode 336
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13:59
Real Talk: From Skate Parks to Big Marks with Sam Lecons. EP #335
Dive into this inspiring episode as Den explores Sam's entrepreneurial voyage from a passion for video to spearheading a successful business in the live streaming and AV industry. From navigating the complexities of COVID-19 to acq...
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Season 6
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Episode 335
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57:59
The Simple Marketing Equation. EP #334 - Den Lennie
In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the ...
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Season 6
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Episode 334
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12:53
The Top 10+ Business books for videographers. EP #333 - Den Lennie
In this episode, Den provides a curated list of essential reads for videographers and creative entrepreneurs, aiming to inspire, educate, and drive transformative approaches to business and personal development. Highlighting books on a range of...
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Season 6
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Episode 333
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9:23
The Simple 3-Step Sales Formula. EP #332 - Den Lennie
In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is ...
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Season 6
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Episode 332
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13:26
Navigating the January Blues in Videography. EP #331 - Den Lennie
In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business...
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Season 6
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Episode 331
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11:01
Vision to Victory: Transforming Dreams into Tangible Success. EP #330 - Den Lennie
Dive into this enthralling episode of the 'How to Scale a Video Business Podcast' with Den Lennie. Experience a captivating journey from humble beginnings in 2009 to the realization of a dream lifestyle in Australia. This episode i...
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Season 5
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Episode 330
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11:09
Overcoming gear addiction and finding lightness in creative work. EP #329 - Den Lennie
In today’s episode, Den delves into the critical topic of gear acquisition syndrome in the video production industry. With the allure of Black Friday deals, he shares valuable insights on the importance of prioritizing business and personal gro...
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Season 5
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Episode 329
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12:16
Sales Mindset and CRM Utilization in Video Business. EP #328 - Den Lennie
In this episode, Den Lennie addresses the challenges of sales in the video business, emphasizing the need for a consistent mindset and habit formation. Key topics include the role of CRM tools in managing client relationships and t...
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Season 5
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Episode 328
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8:44
The Realities of Growing a Video Business and Overcoming Burnout. EP #327 - Den Lennie
This episode is a candid exploration of the challenges and triumphs in the video industry, client success stories, and Den's personal journey of balancing professional ambitions with personal well-being. Whether you're a budding videographer or...
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Season 5
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Episode 327
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18:58
Never do this (In your Video Business). EP #326 - Den Lennie
Hey there, fellow creators and business enthusiasts! 🎥 In today's episode, we're diving deep into the real-talk territory of business partnerships - especially why going into business with someone isn't necessarily the golden ticke...
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Season 5
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Episode 326
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7:00
