The Den Lennie Show
Strategic insights for production company owners ready to scale past $250K. We talk about systems, profitability, and sustainable growth. #JFDI
Episodes
400 episodes
The $100k Editing Trap EP#401
If you are still opening Premiere Pro every day, you have a $100,000 identity problem. You’re performing $30/hr laboor in a business that needs $500/hr leadership. Today, I’m breaking down the 'Technician’s Ceiling' and the exact moment...
Episode 400: The ROI of 150,000 Downloads EP#400
Episode 400. Eight years. 150,000 downloads. Clients doing over $60 million in revenue across that time.This one's off the cuff. I was packing the car for a week's camping with Sam when I realised we'd hit 400 episodes, and I wasn't goin...
The $10k/Month AI Distraction! EP#399
In this episode, Den dives into a trap that many filmmakers and creative entrepreneurs are falling into: the "productivity" of building things you don't actually need. With the rise of AI tools and "vibe coding," it has nev...
The $123k Comeback: The Power of Compound Content. EP #398
What do you do when a high-value client leaves for a cheaper competitor? In this episode, we break down a real-world case study of a $123,000 contract that turned into a five-year deal. The secret wasn't a better pitch; it was a consistent cont...
The Authenticity Moat: Marketing in a Fake World. EP #397
In a world flooded with generative AI "slop," high-end brands are terrified of looking cheap. Trust takes years to build and seconds to destroy. In this episode, Den breaks down why your biggest competitive advantage in 2026 isn't your gear, bu...
The $350K Event Pricing Trap EP #396
If a client spends hundreds of thousands on an event, why are so many video producers charging only $10K for the coverage?In this episode, Den Lennie breaks down one of the biggest pricing mistakes production companies make whe...
The 90-Day Ghost: Why Your Best Leads Keep Disappearing. EP #395
In this episode, Den breaks down the "90-Day Ghost" phenomenon. If you're a video agency owner frustrated by radio silence after a great discovery call, you need to understand the structural and psychological reasons for the delay. ...
Why Your Video Business Stalled at $250k (The S.C.A.L.E. Method) EP #394
Most video production owners believe that hitting the $250,000 revenue mark is the finish line. In reality, it is often where the real constraints begin. If your revenue is growing but your freedom is shrinking, you haven't built a business; yo...
From Dark Place to $163k Pipeline. EP #393
Twelve months ago, one of my clients was in a dark place. Despite 11 years in business and a high-end portfolio, he was facing $30,000 in monthly overheads with zero visibility on future work. He was the classic Technician. Talented, exhausted,...
Why "Passionate" Creatives are Going Broke. EP #392
If you’re a video agency owner doing $250k a year but still spending 70 hours a week in an edit suite, you don't have a business, you have a high-paid job. You are stuck in the "Technician Trap," trading your life for deliverables while clutchi...
Stop Selling Pixels: The $250k+ Video Business Blueprint. EP #391
If you’re a video production owner doing six figures but feeling stuck, it’s because you’re caught in the Technician Trap. You are selling "tasks," such as the lighting, the focus, and the edit, which puts you in a direct race to the bot...
Photography Collapsed First | Video Production is Next. EP #390
The creative middle class is dying. While most video production owners are panic-selling their gear because of AI slop, a small group of creators is using this chaos to scale past the million-dollar mark.If your business model is built o...
Why Most Video Businesses Plateau at $250K (The 5-Stage Breakthrough). EP #389
Working harder but still stuck?Most video production companies plateau around $250K to $500K because the structure that built the business can’t scale it.In this episode, I break down the five stages of production company growth a...
$80k vs $20k for an editor? EP #388
Most production companies believe hiring locally is the ethical choice. In reality, it is often the reason growth stalls.In this episode, I break down the real cost of onshore-only hiring and why offshore teams are one of the biggest lev...
$60K Dropbox Mistake EP #387
Most video production companies are quietly bleeding money on storage.In this episode, Den breaks down the hidden costs of cloud storage, why keeping every client file destroys margins, and the simple system professionals use instead.
Why Your Best Client Just Left (And The 3 Moves That Keep Them). EP #386
Your biggest clients will always leave. The mistake most video business owners make is assuming loyalty lives with one person.In this episode, I break down a real client loss triggered by a resignation and show why this happens even when...
How to Fix Cash Flow Without Dropping Your Price. EP #385
If your cash flow feels tight, the problem started months ago. Most video businesses only think about sales when things go quiet, and by then, it is already too late.In this episode, Den explains how the 90-day rule impacts your revenue,...
Get Out of the Kindergarten Stage in Business
Feeling lost as you try to grow your video business? You are not failing, you are transitioning. In this episode, Den breaks down the kindergarten stage, the uncomfortable but essential phase where skilled filmmakers learn how to think and act ...
The Hidden Lag Killing Your Profitability #383
If you are broke right now, the cause is not this month. It is the result of what you did not sell 90 days ago. In this episode, we unpack the 90 day lag that runs your video business whether you know it or not.You will discover:...
The 7 Systems Every Video Business Needs #382
Most video business owners work long hours and still feel stuck. Projects rely on them, clients rely on them, and growth stalls because everything runs through one person.In this episode, I break down the seven systems that separate ...
How to 10X Your Client Base in 90 Days. EP #381
What if 10X growth wasn’t about doing more but doing less?In this episode, Den breaks down how video business owners can simplify their strategy and multiply their results with one lever of focus.You’ll discover:Why 2X...
Scale Shoots, Not Staff: How AI Is Transforming Video Production Workflows. EP #380
Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit.In this episode, Den reveals how smart video business ...
Are You Making This Big Video Mistake? EP #379
Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone.If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of cl...
Triple Revenue, Take Four Week Holidays. EP #378
Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale....
The Simple Google Trick Making Video Production Companies Instantly Visible EP#377
Are you losing clients to competitors who aren’t even as good as you?In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. ...