How to Scale a Video Business

Navigating the January Blues in Videography. EP #331 - Den Lennie

Den Lennie Season 6 Episode 331

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In this episode, Den discusses the common challenges videographers face in January, often referred to as the "January blues." These challenges include financial strains, feeling demotivated, and the loneliness that comes with running a business. 

Den shares insights from a recent two-hour coaching call with the Video Business Accelerator Elites, emphasizing the importance of community and mentorship in overcoming these challenges.

Here's a sneak peek of what you'll hear:

  • The recurring nature of the January blues and the impact on videographers' enthusiasm and optimism.

  • The financial pressures faced at the start of the year, including late payments and an empty bank account.

  • The importance of being part of a coaching community to avoid making rash decisions and to gain new perspectives.

  • Strategies for scaling a video business, not just in size but in fitting one's personal goals and lifestyle.

  • The significance of having a strategic plan and clear goals, both financially and personally.

  • The value of consistency in running a successful video production business and setting realistic expectations.

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