How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
The Simple 3-Step Sales Formula. EP #332 - Den Lennie
In this episode, Den discusses effective strategies for handling sales calls in the video production business. He emphasizes the importance of building rapport early in conversations and maintaining an authoritative position. The main focus is on a systematic approach to sales, distinguishing between 'warm' leads and other inquiries, and handling the common urgency for price quotes from potential clients.
Here's a sneak peek of what you'll hear:
- Focus on Sales Calls: Strategies for effective sales calls in video production business.
- Building Rapport: Importance of establishing rapport early in the sales conversation.
- Maintaining Authority: Techniques to maintain an alpha position during sales discussions.
- Handling Price Inquiries: Addressing clients' urgency to know the price and guiding the conversation effectively.
- Sales as Art and Science: Acknowledging sales requires both skill and systematic approach.
- The Three-Part System: Identifying the problem, understanding the client's goal, and envisioning the future scenario.
- Client Engagement: Strategies for engaging clients in discussing their business, problems, and goals.
- Assessing Client Needs: Questions to assess the client's needs, goals, and expectations.
- Building Trust: Tips for establishing trust and assessing client's motivation and urgency.
- Price Discussion: Navigating the conversation to a budget discussion and handling price objections.
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/