How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
The Simple Marketing Equation. EP #334 - Den Lennie
In this episode, Den addresses a pressing concern echoing through the video business community in March 2024: the challenge of articulation. This episode is a deep dive into why so many videographers are finding it difficult to communicate the unique value they bring to their target markets, directly impacting their ability to attract and secure work.
Den unpacks the essence of marketing as not just a tool but a necessity for survival in the competitive videography landscape. By breaking down the process into digestible, actionable steps, this podcast promises to equip you with the strategies needed to redefine your marketing efforts, helping you to not only stand out but thrive.
Here's a sneak peek of what you'll hear:
- Unveiling the Articulation Challenge. An exploration of marketing fundamentals: delivering the right message to the right audience at the perfect time.
- Overcoming Creative Hurdles. The destructive cycle of inactivity and its impact on business flow, highlighting the crucial role of consistent marketing.
- Strategic Market Engagement. Emphasis on the importance of niche specialization and using a 'profit per day' metric to pinpoint the most profitable client segments.
- Innovative Client Acquisition Tactics. Leveraging LinkedIn for strategic marketing, emphasizing the importance of consistent engagement to remain top of mind.
- Real-world Success Stories. The critical need for patience and persistence in building a successful business and fostering market trust.
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/