How to Scale a Video Business
The How to Scale a Video Business Podcast offers invaluable insights and strategies for video production professionals looking to grow their businesses.
Hosted by industry veteran Den Lennie, this podcast delivers actionable advice on:
- Attracting high-value clients and increasing revenue
- Developing effective marketing and sales strategies
- Improving project management and workflow efficiency
- Building and managing a talented team
- Pricing your services competitively and profitably
- Overcoming common challenges faced by video business owners
Each episode features real-world examples, case studies, and interviews with successful video entrepreneurs.
Whether you're a solo videographer or running a small production company, you'll gain practical tips to help you work less, earn more, and achieve greater control over your business.
With over 350 episodes, this long-running podcast offers a wealth of knowledge to help you transition from overworked freelancer to thriving business owner.
Den's straightforward, no-nonsense approach cuts through the noise to deliver proven methods for scaling your video production company.
By listening regularly, you'll stay motivated, learn from others' successes and failures, and gain the confidence to make strategic decisions that drive growth.
Join Den Lennie and a community of like-minded professionals; join us, 'The Video Mentors', as you work towards building a more profitable and fulfilling video business.
How to Scale a Video Business
The Identity Shift Required to Survive The Video Downturn. EP #342 - Den Lennie
In this episode, Den addresses the evolving landscape of the videography industry, emphasizing the need for videographers to adopt a business mindset, focus on niching, and leverage effective marketing strategies to thrive. Tune in to learn how to navigate the current market challenges and position your business for long-term success.
Here's a sneak peek of what you'll hear:
- Current Challenges in the Videography Industry. Industry changes due to technology, AI, and financial cycles.
- Identity Shift for Videographers. Transition from technician to business owner mindset.
- The Power of Video. Simplify your message to avoid overwhelming potential clients.
- Marketing Misconceptions. Marketing is about putting the right offer in front of the right people.
- Niching and Its Benefits. Specializing in a niche makes you an expert, attracting clients in that field.
- The Reality of Business Building. Focus on solid foundations for long-term success.
- Client Mindset and Marketing Strategy. Clients need to know you exist; consistent marketing is crucial.
- HR and Internal Communications as Opportunities. Growing demand for internal company videos (recruitment, retention, etc.).
- Launching The Video Mentors. Introduction of a new website, thevideomentors.com.
Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/
Get more great resources over at https://www.denlennie.com/